How does Feature Creep affect your team?

Ruth Hadari
Ruth Hadari
Agile Advocate, Engineering Ops Expert
Posted on
Nov 22, 2022
Updated on
Mar 26, 2023
Table of Content

Have you ever added a feature to your product or service because you thought it would be "nice to have?" Maybe you've changed a process because it was taking too long, and you wanted to speed it up? If so, then you're guilty of feature creep. 

Feature creeping is the act of gradually adding more and more features to a product or service, without really thinking about whether or not they are necessary. 

This can often lead to bloated products that are difficult to use and maintain. In this blog post, we will discuss the dangers of feature creep and how you can avoid it in your own business.

What is Feature Creep?

Feature creep, also known as scope creep or requirements creep, is a phenomenon that can occur during the development of a product or service. It happens when new features or requirements that were not originally planned are added to a project. 

This can lead to increased costs and schedule delays, as well as decreased quality. Feature creep can be caused by a variety of factors, such as changes in technology, market conditions, or customer demands. 

It can also be a result of poor project management. For example, if there is no clear definition of what the product or service should do, then it is more difficult to scope out the project and set realistic expectations.

Why Is Feature Creep Problematic for Teams?

Feature creep can be problematic for teams because it can lead to scope creep, which is when the project's scope expands beyond its original boundaries. This can increase costs and schedule delays, as well as decrease quality. It is important for teams to manage feature creep carefully in order to avoid these problems.

In the world of Agile software development, feature creep is particularly problematic since it can undermine the product vision and jeopardize the success of the project. Scrum Masters and Product Owners need to be especially vigilant in guarding against scope creep. 

By keeping the product backlog lean and prioritizing features based on business value, they can help ensure that the product remains focused and on track.

There are a few ways to manage feature creep. One way is to use a product roadmap. This document can help teams track the features that have been added to a project over time and ensure that new features are in line with the overall goals of the product or service. 

Another way to manage feature creep is to set clear expectations with stakeholders about what features will be included in the final product or service. This can help prevent scope creep by ensuring that everyone is on the same page about what is being developed.

Feature creep can be a challenge for teams to manage, but there are ways to do it effectively. By using a product roadmap and setting clear expectations with stakeholders, teams can avoid scope creep and keep their projects on track.

How Does Feature Creep Occur?

There are several distinct vectors through which feature creep might manifest itself. One way is when previously unavailable technology becomes available during the process of developing a product or service. 

For instance, if a team is working on building a website and a new platform for web development is made available, they might feel compelled to incorporate features that make use of the new platform. This can lead to scope creep and increased costs.

Another common cause is pressure from a decision-maker to deviate from the original product vision. This can happen for a variety of reasons, such as the decision-maker changing their mind about what they want the product to be, or feeling pressured to include more features in order to compete with other products on the market. 

Whatever the reason, this pressure can cause the development team to lose sight of the original goal and start adding features that are not essential to the product.

In order for a product to be successful, it is important to have a clear strategic vision and value proposition. This is what will guide the development of the product and ensure that it meets the needs of the target market. 

Without a clear vision, it is easy for features that are not aligned with the overall goals of the product to be added. This can lead to feature creep, which is when a product starts to include more and more features that are not essential to its core functionality.

Another way feature creep can occur is when market conditions change. For example, if a team is developing a mobile app and the app store guidelines change, they may need to add features to the app in order to meet the new guidelines. This can also lead to scope creep.

Additionally, feature creep can also be caused by customer demands. For example, if a team is developing a software product and the customer asks for a new feature, the team may be tempted to add it. This can lead to scope creep and decreased quality.

Feature creep is a challenge that teams need to manage carefully in order to avoid scope creep and other problems.


Feature creep is a problem because it can lead to bloated, unmanageable products that are difficult to develop and maintain. It can also be confusing for customers, who may not understand all of the features available to them. 

If you're experiencing feature creep in your own projects, it's important to take steps to address the issue early on. The sooner you catch and correct feature creep, the easier and less costly it will be to do so. 

At GoRetro, we specialize in helping teams overcome product development challenges like feature creep. We provide comprehensive retrospection services that help teams analyze their products and make necessary changes before they become too unwieldy.

About the author

Ruth Hadari
Agile Advocate, Engineering Ops Expert

Highly experienced in leading multi-organizational teams, groups, in-shore as well as off-shore. The go-to person who is able to simplify the complex. An agile advocate, experienced in all common methodologies. Responsible for the entire software development lifecycle process from development, QA, DevOps, Automation to delivery including overall planning, direction, coordination, execution, implementation, control and completion. Drives execution, and communicates on status, risks, metrics, risk-mitigation and processes across R&D.

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