GroupMap vs. GoRetro

5 min
May 3, 2022
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GroupMap vs. GoRetro: How to choose the perfect retrospective platform [2022]

GoRetro reviews is our latest blog series where we provide the facts about different retrospective tools – no BS and no hyperbole needed. Keep scrolling for our analysis and to learn more about all the retrospective tools out there. Enjoy!  😊

Both GoRetro and GroupMap are highly popular tools for modern Agile leaders, and for good reason. Their user-friendly designs and comprehensive features make them easy to use, even if you’ve never run a retrospective meeting before. We built GoRetro from the ground up during the Covid era in order to serve modern teams as they navigate this new world. The tool is designed specifically for retrospective meetings. GroupMap, on the other hand, is more of a digital whiteboard product that has a good retrospective template. The product's feature roadmap puts it in direct competition with other digital whiteboards like Mural and Miro.

GoRetro vs. GroupMap: The high-level comparison

When the time comes to get your organization’s processes in order, the first step is knowing you need a solution. But the next step, actually picking and onboarding a new platform, is where things can get tricky. 

👉  Both GoRetro and GroupMap offer similar basic functionalities for running your next retrospective meeting, but GoRetro shines when it comes to deep data integration and top of the line security features right from the free tier (and not just for the enterprise tier).

Continue reading below and see how GoRetro and GroupMap compare for all your organization’s needs.

More Top Retrospective Tools

In addition to GoRetro and GroupMap, there are many other quality Agile retrospective tools. We researched and reviewed the leading retrospective tools and highlighted the essential information you need to know about each. Whether you're a Fortune 100 company or a smaller startup organizing a retrospective meeting, our review can help you narrow down your choices and decide which retrospective tool is right for your needs. See all of our top picks.

What is GoRetro? 

GoRetro is a free SOC-2 certified, Agile Sprint retrospective tool that facilitates the entire retro process, making it simple, collaborative and data-driven. GoRetro is used by thousands of Agile teams across the globe, from garage startups to the biggest enterprises in the world (over 20% of S&P 500 companies use GoRetro), and constantly praised for its simplicity, ease of use, and flexibility.

What is GroupMap? 

GroupMap is a collaborative web application created to help teams run productive, engaging and fun retrospectives. It is a mixture between a digital whiteboard and a retrospective platform where users join a shared board and add sticky notes to various categories. You can think about it as an online brainstorming and group decision-making tool that dramatically improves the output of team brainstorming activities. 

It is a great tool particularly for brainstorming, evaluating ideas, and then moving from discussion to action. We particularly like how it can work both asynchronously and synchronously. GroupMap can work on maps individually between meetings, and then during meetings, interact with the maps via voting, ranking, commenting, etc.

GroupMap - retrospective screenshot
Image source: GroupMap

Features comparison 

❗The most important thing to know is that GoRetro is a SOC-2 and ISO 27001 certified, secured by design platform that gives the same level of security for all tiers, whether you pay or not. This is not applicable for GroupMap.

Both GoRetro and GroupMap have the same basic features, which will be covered in the next sections. The main difference comes on the integration level. GoRetro utilizes a deeper level of integration. With its advanced data driven features give you superpowers: You can say goodbye to juggling endless spreadsheets and tabs. Use your real-time Sprint data to run better retros and improve your team’s performance; get a sense of what is happening, identify gaps in planning, and see what your team actually spends their time on. GoRetro will allow you to analyze your Sprints to identify trends, track improvements and uncover stumbling blocks. On average, we managed to increase participation by 80%. Save time on technical preparation and focus on what's important: getting better. 

The GoRetro security team spends days and nights to make sure your data is secured at the highest standards out there. We are SOC-2 and ISO 27001 certified, audited and evaluated by an independent auditor in all aspects of product, infrastructure, and policies. GoRetro has been certified as compliant with their stringent requirements.

Basic features comparison 

Retro meeting privacy 

GoRetro allows you to create private password-protected boards as well as public ones that can be shared via link. With GoRetro you can assign roles to team members, giving them different perks: The account admin can view and manage all boards as well as create and manage teams, the team admin can view and manage teams and boards that they are a part of, and the team member can only view and create boards in the team they are in. 

GroupMap does not have a privacy option, but you can choose whether you want a team to be open, which allows everyone to see what people have shared. You can also have a partially anonymous team, where the facilitator can see who wrote what, but team members cannot. Lastly, you can have full anonymity. When it comes to roles, GroupMap has two main roles: the facilitator who can run boards and change settings, and participators, who can add information to boards they are a part of. 

Sprint retrospective customization and collaboration

Both platforms have many Sprint retrospective templates so your team can easily create boards, and both allow you to create custom boards from scratch. GoRetro allows you to create color-coordinated cards to keep your board interactive and interesting. Both platforms let you vote on ideas or anything your team needs to decide on. Furthermore, GroupMap is a great platform for brainstorming ideas; it allows team members to add their input individually, without seeing what other team members are saying. The team can also work collaboratively, and they can’t edit out their opinion, so their response will always be sincere. 

What GoRetro and GroupMap customers have to say

GroupMap and GoRetro both have comparison reports in G2, but GoRetro has 53 whereas GroupMap only has 10. Users unanimously agree that the tools meet their requirements (90% of the reviews in G2 for GroupMap and GoRetro), and favor their ease of use and online support. GoRetro is ranked as the best performer for spring 2022. Numerous reviews and testimonials refer to its data-driven insights, simplicity, time savings, and rise in participation as its key benefits. 


GroupMap has a free trial of 14 days, after which you can sign up for the basic plan, which is $20 per month. The basic plan includes one account that creates the maps, with ten people per map, and basic features for designing templates, admin control, and reporting. The professional plan is $60 per month and works well for meetings and workshops. This option allows you to create as many maps as you’d like and have one person as the admin, much like the basic plan. However, you can have 50 members of your team with access to a map, and you get all the advanced options for design, admin controls, and reporting. GroupMap also allows you to create custom plans, depending on the size of your event or company.

GoRetro has a generos free tier which lets you do anything you can imagine with retro boards. Free features include unlimited users, retro boards, plenty of pre-built and fully customizable templates, unlimited team members, commenting, voting, drag/drop/merge options, creating action items, following trends in the analytics panel, exporting, and much more. 

In the premium tier, users can benefit from advanced features such as integrations, data models, automatic sprint analysis, AI models, and so on.

The security team of GoRetro does not discriminate and offers the same level of security across all tiers. Plus, GoRetro is SOC2 & ISO 27001 certified, ensuring your data is protected by the latest security standards. 

Full comparison

Pricing Free and Paid for advanced features Paid
Free trial
Unlimited users
Unlimited teams
Unlimited boards
Security compliant
Facilitator controls
Pre-built templates
Board privacy
Action items
Card voting
Merge, sort and search cards
Card comments
SAML single sign-On
Knowledge base
Participation analysis
Happiness pools
Anonymous participation
Public boards
Real time sprint summary analytics
Micro/Macro sprint analysis
Suggested cards
Sign Up for Free

Determining the right software fit for your team 

We know that the road to a new platform for your organization can seem like a long and complicated one, but by pairing the information we’ve reviewed with your unique insight about your team, it won’t be difficult to find the right retrospective tool to suit your needs. Our core product values are simplicity, ease of use and flexibility. We believe that retrospecting should not take you or your team out of focus or be an obstacle; it should be a fun experience. As such, we’ve made our user interface, features, and overall design seamless and intuitive. From the onboarding process to the meeting itself, GoRetro is your trusted partner.

👉 GoRetro is continuously releasing new features, so be sure to check out our changelog for updates.

👉 You can find useful articles at our Help Center and at our Blog. If you have any questions, feel free to reach out to our support team.

Happy retrospecting!

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Rated 4.7/5 on G2 with 400+ reviews!

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